Applied Ballistics develops the ballistic engines and drag data that power many of the most trusted long-range shooting tools in use today. Founded by ballistician Bryan Litz, the company focuses on external ballistics; how bullets actually fly, using Doppler radar testing rather than marketing-driven BC claims. Their solver is embedded in devices such as Kestrel meters, rangefinders, scopes, and mobile apps, providing shooters with accurate firing solutions out to ELR distances. Features such as custom drag models, Weapon Employment Zone (WEZ) analysis, and system modeling help shooters understand hit probability, refine DOPE, and make data-driven equipment and technique decisions.
Known For
- Doppler-verified custom drag models and solver accuracy
- Deep integration with Kestrel, rangefinders, scopes, and apps
- Scientific, data-first approach to external ballistics education
Best Used For
- PRS, ELR, and F-Class competitors refining DOPE and hit probability
- Long-range hunters needing reliable first-round solutions
- Military and law-enforcement marksmen running AB-enabled devices.
- Shooters who want evidence-based ballistics, not generic BC data
